Yesterday morning I woke up to the new ad presented by the Cesena Tourism Office. The promo exudes what I have know for years; Cesena is one of the best unknown cities in Europe.
I have been traveling to Cesena for the better part of a decade to visit friends and enjoy la dolce vita. For years this city (like many Italian cities) has flown under the radar to the general public and most unsuspecting tourists. But now, due to the extension campus of the University of Bologna and its young creative population, the richness of this city and the surrounding area are being exposed.